Users can also filter out replies with certain words in them. Users can unfollow, block, restrict or report others. Posts on Threads can be 500 characters long, compared with 280 for most Twitter users, and videos of up to five minutes in length can be posted while a post can be shared as a link on other platforms. Meta has not been averse to copying rival products in the past, including the 2020 launch of Instagram’s Reels feature, noted for its similarity to TikTok’s short-form videos. The app closely resembles Twitter visually, although some of the wording has been changed, with retweets called “reposts” and tweets called “threads”. Once they have signed up, they can choose to follow the same accounts they follow on Instagram, if they too have joined the new app. Thread users will need an Instagram account to log in. Meta said initial celebrity backers included Shakira and Gordon Ramsay, with a recent report suggesting that Oprah Winfrey and the Dalai Lama had also been approached. The company has said Instagram's community guidelines will also apply to Threads.Brands such as Billboard, HBO, NPR and Netflix had accounts set up within minutes of launch. Many advertisers who are used to working with Meta are also likely to welcome an alternative to Twitter, especially if they view it as more brand safe. Axios reported that as of Thursday evening, more than a quarter of Congress' 535 members across both chambers had created accounts, as well as half a dozen Republican presidential candidates and top White House aides. But that could work in Meta's benefit: Even the most engaged Twitter users are fed up with the constant chaos and ad hoc changes, and Threads could offer a nice reprieve."Įven so, many politicians have already signed up for the service. "It's also not a given that people will use Threads to keep up with news and world events like they do on Twitter, and the culture will be different. "News hounds and avid Twitter loyalists aren't likely to defect to Twitter, and Meta will need to keep Threads interesting to maintain the momentum once the novelty wears off," Enberg wrote. Plus, Meta has taken steps to de-emphasize political content on Facebook, a policy which, if carried over to Threads, would set it apart from Twitter. While Twitter is known for being heavily used by journalists, politicians and academics and is a place where news often breaks, Meta's Threads could have a much broader audience and focus due to its tie-in to Instagram, which has different use cases as a visual-based platform. The app must also show that it can keep users engaged and coming back. Still, growth alone won't be enough to make Threads an alternative to Twitter that withstands the test of time. "No one on the Threads engineering team is a former Twitter employee," Meta's communications director, Andy Stone, wrote on Threads in response to the letter. Twitter owner Elon Musk appears to have already shown some concern about Threads, as his longtime lawyer Alex Spiro wrote a letter to Meta accusing the company of "unlawful misappropriation" of trade secrets. The app still has plenty of room to grow, having not yet launched in Europe, where Instagram's chief said there is still some regulatory complexity to navigate. Twitter reported nearly 238 million monetizable daily active users in its last quarterly earnings report as public company last summer. "Meta only needs 1 in 4 Instagram users to use Threads monthly for it to be as big as Twitter," Jasmine Enberg, principal analyst at Insider Intelligence, said in a statement. Users can sign up with their existing handles on Instagram and are able to retain some of their following as others sign up for the app. The booming growth is helped along by the fact that Threads is tied to an existing social network, Meta's Instagram. Meta did not provide updated engagement metrics for Threads but directed CNBC to Zuckerberg's announcement on sign-up numbers. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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